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Alexandra

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My attention to detail and passion for visual design are evident in everything I create. If the phrase “attention to detail” seems overused or vague, I don't just mean proofreading and alignment. I’m talking about catching that a fon'ts stroke color was slightly off from the fill color during a company’s logo rebrand. CMYK #054BA6 vs. #14519D is a big deal when you're talking about brand identity! That kind of stuff always jumps out at me.

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I hold a B.S. in Business Administration & Marketing and am certified as a Professional Marketer in Content Marketing from the American Marketing Association. My six years' experience in marketing includes branding, communications, creative marketing, email marketing, event planning, graphic design, marketing project management, photography, social media management, directing video shoots & post-production, and website building.

My leadership experience in creative marketing & communications includes (but is not limited to):
• Event planning (agendas, catering, digital & physical invites, presentations, vendor management)
• Email marketing (Mailchimp, Constant Contact)
• Photography (business, events, headshots, product)
• Print design & digital ads (Adobe Illustrator, InDesign, Photoshop, Canva, Meta & Google Ads)
• Social media management (Later, Hootsuite, Hubspot, Meta)
• Trade show backdrop & booth creation (Skyline Exhibits)
• Videography (Adobe Premiere, script writing, directing, production)
• Website design (Wix, WordPress, Squarespace)
• Writing & Editing (Blog posts, newsletters, press releases, web copy)

I have an art & design business ABeals Art and have auctioned works of art for non-profit galas & fundraisers. My copyrighted brandnames are ABeals Art, ABeals Design, & ABeals Photography. You can view my personal Brand Book under the Marketing tab.

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I am a digital native, meaning I have the ability to learn quickly, adapt, and evolve with technology. I am distinctly organized, detail-oriented, self-starting, and a multitasker. I am also passionate about using the Oxford Comma! The fact that I even knows what this is should give you a glimpse into the detail that goes into my work!​​

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©2025 by Alexandra Beals , ABeals Art , ABeals Design , & ABeals Photography

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